With evolving entertainment options for the tech-savvy, digital audience is on the lookout for on-demand streaming options over robust networks with the choicest providers. Engro has carved a niche in the OTT space, enabling on-demand video creators and distributors to stream some of the most value-driven content for end-viewers.
Conventional digital entertainment platforms are seen revamping their systems to offer wholesome OTT on-demand content and viewing experience.
Our clients and partners leverage deeper insights into OTT behaviour data and specific audience demographics – thereby offering a sneak-peek into individual viewing patterns. A typical vendor also offers reliable application diagnostics to monitor OTT content distribution with ad management, analytics, subscriptions, and OTT controls. It also streamlines content with bug-free delivery and eliminates any malicious threats.
Artificial Intelligence and Machine Learning can help capture real-time patterns and help in profiling the audience. A pre-determined content usage pattern helps companies achieve personalization by collating data on volume and genres of content and target programs in preferred language and time-slot based on user consumption. It also allows for sub-titling, transliteration, and beaming regional versions of original productions.
It is now possible to offer an entire content library for a wholesome subscription rather than pushing the choice based on ad revenue – a plus for viewers. As an Over-The-Top model does not involve satellite networks, the prospects of revenue generation and ads differ at large. It helps drives analytics and in-app recommendations based on powerful user-driven insights. We are definitely in the line for revolutionising cutting-edge content distribution.
We integrate Ingestion, Syndication Tools, Billing, and CRM Management into the vendor OTT platform to drive performance, reduce costs, and develop a platform-agnostic experience that enhances an end-to-end experience. In this direction, we look at the following three components:
Delivering personalised content over new-age OTT networks, content syndication enables the re-streaming of selected content on third-party platforms with the potential to garner more TRPs.
World-class OTT platforms now control risk and failures with planned ingestion automation, which involves content asset management; purging, and caching to optimize workflow across endpoints.
With robust API management and churning data on viewership insights, it makes for a pleasant viewing experience of their favorite shows with superior OTT-driven mobility and safe protocols across devices.
With AI capabilities, OTT providers can intelligently comprehend how to manage or eliminate ‘ad waste’. Internet-held devices have allowed service providers to ramp up sales, as users might make an impulse purchase aligned with the viewing experience. Digital content consumers would love to have streaming everywhere – be it smart TV latched on a wall or mobile devices.
We build and integrate rich product features for OTT on-demand providers with top-notch targeted delivery, safe viewer onboarding, and swift payment plans based on recurring or one-time subscription models. Our team is capable of effective product integrations with deep expertise in setting up cloud-based integrations for the network provider.
If you need help, we have a list of frequently asked questions and answers. Click a question below to view the answer.
As you begin your pilot project on the mobile-exclusive OTT platform - and subsequently think of creating an exclusive web-based one, potential costs would escalate. So, the best idea is to initiate multi-faceted development at the outset.
In some cases, users can register through Social Media buttons, while specific OTT developers require users to furnish minimum requisite details during app onboarding. However, easy onboarding comes with a user-friendly process.
Audio, Video, VoIP, and Messaging are four major content types when it comes to OTT. With demanding viewership needs and refined choices of niche smart tech-savvy viewers, the video OTT has become the center of attraction.
Backend MVC Integration, Kotlin, Ngnix Server (Video Streaming), and REDIS (Video
A comprehensive tech stack allows building a personalized content library with
Please contact us to explore more about niche-level expertise. Our functional and technical OTT domain experts shall be happy to resolve your queries.
We are passionate about building, delivering, and sustaining an OTT business model. Engro helps translate your ideas from the word go into an ideal roadmap. Our OTT experts and domain specialists fulfill your expectations at each stage of UI/UX, modeling, design, system integration, and OTT model sustainability. Reach out to our experts in building your OTT app, or integrate the legacy application to drive on-demand content streaming capabilities. Our sustainable and hybrid models leverage optimum resource utilization and intelligent planning to help deliver a personalized OTT experience.